Delta Acquires COAST Apparel
Delta Apparel announced that it has acquired substantially all of the assets of COAST Apparel of Greenville, SC. The COAST Apparel brand integrates the coastal experience of weekends and summers at the beach with everyday life throughout the year. Beginning with just a men’s polo shirt, COAST Apparel expanded into a full line of traditional, sports-casual attire, headwear and accessories. COAST Apparel primarily markets direct-to-consumer through two retail stores, located in Greenville, South Carolina and Pawley’s Island, South Carolina, and via its ecommerce site at www.coastapparel.com and select independent retailers.
Robert W. Humphreys, Delta Apparel chairman and CEO, said, “We are pleased to add COAST to our portfolio of lifestyle brands and are excited about its geographic versatility and growth potential across regional markets. Our recent experience and success in nurturing and growing other young brands and start-up businesses, particularly Salt Life and Art Gun, have proven the benefits of early-stage investment in high-growth potential brands and business extensions. Through our infrastructure at Delta Apparel, COAST should be able to rapidly expand its footprint and grow its offerings to consumers. We plan to immediately add more COAST retail doors and build consumer awareness through enhanced digital outreach, positioning Delta Apparel for even faster e-commerce and direct-to-consumer growth.”