Episode 601 with Stan Berteloot

AI's Role in Modern Marketing Strategies

5/27/2026 | Kirby Hasseman, Delivering Marketing Joy

Kirby Hasseman is the owner of Hasseman Marketing, the author of Delivering Marketing Joy (a book about better promo!) and the founder of Better Business University (designed to help you level up in business). He is dedicated to personal development and building the integrity of the promotional industry. To learn more about Better Business University click here.

Next up from Delivering Marketing Joy...

Episode 600 with Justin Inman
The Evolution of Digital Marketing
Kirby Hasseman

Episode 599 with Ferdinand Mehlinger
How AI is Changing the Search Game for Local Businesses
Kirby Hasseman

Episode 598 with Sean Garner
From Gym Owner to Marketing Expert
Kirby Hasseman

Latest from PromoJournal...

Playing the Long Game
Why the Slow Work of Showing Up May be the Most Meaningful Work of All.
Industry Voices

Your Go-To Graphic Design Toolkit
Time Saving Resources
Designer Patch

Episode 16: Teresa Fudenburg
The girls chat with Teresa Fudenberg to discuss her journey into the promotional products industry and how meaningful change can start from anywhere in the world
She Did That