The first Fortune 500 list debuted in 1955 and 63 years later, 88% of those companies are gone. See if you can name the companies below that were once common names and are now symbols of what not to do:
This company sold 90% of all film and 85% of all cameras as recently as 1976. They invented digital photography, but didnât pursue it as a business and filed for bankruptcy in 2012
This is where you went to rent videos and games at any of their 9,000 locations. They passed on the opportunity to buy Netflix in 2000 for $50 million and shuttered their last locations in 2013 after becoming irrelevant.
Once one of the largest booksellers in the U.S., this company chose to outsource their online sales to Amazon rather than do it themselves. When they finally launched their own site in 2008 they still didnât embrace digital media and closed their doors in 2011.
Businesses must continue to innovate each and every day or they will become irrelevant and ultimately out of business. But so too must we as individuals work to always be evaluating and rethinking the way we do things in our daily lives.
Gen X and the Millennials have changed the way business is being transacted and if you canât or wonât change the way you are going after these younger buyers, your business will suffer a slow death. My 26 and 22-year-old sons are a prime example of this for me, preferring text and emails over talking on the phone. These younger generations also educate themselves online about the products and services they are pursuing prior to buying and they like to post reviews on sites like Amazon and Yelp to let others know about their experience. They also have an aversion to traditional and even online advertising so the traditional ways of reaching these generations doesnât work anymore.
New generations have always brought with them new ways of doing things however the Internet and social media have created disruptive changes at an ever-increasing pace. That means those of us in sales must continually be looking at the value we bring and how best to present it to these new buyers. It also means we can never rest on our laurels and must always be looking ahead and educating ourselves on the newest trends in selling, marketing and advertising. What worked yesterday may not work tomorrow, but something will and itâs our job to understand what that something is.
Companies like Kodak, Blockbuster, and Borders did a phenomenal job of creating businesses that worked, but their leaders werenât looking ahead far enough ahead to understand how to continue their growth in an ever-changing marketplace. Take a look at what youâre doing to innovate what you do on a daily basis. That means asking the right questions of your customers and yourself to evaluate if what youâre doing is working.
Companies like Apple & Google continue to reinvent themselves through research and innovation. As individuals should we do any less? As Henry Ford, someone who changed the world with his automotive innovations said, âIf you always do what youâve always done, youâll always get what youâve always got.â
After a several decades on-the-radio as a DJ and traffic reporter, Steve Woodburn MAS, stumbled, as most do, into the world of promotional products. He spent 27 years on the distributor side and the last three as a supplier, which gives him a unique perspective on this crazy business and life in general.