Wild Summer Marketing

If you keep up with the health and beauty world, then you know that lip products are HOT in 2026. And this summer has been even hotter. So quenching our thirst for lip hydration is Vacation^® x Pepsi^®. 

Vacation^® is a skincare brand known for their best-smelling sunscreen and “leisure-enhancing” products. And of course, Pepsi is a soda brand with a fan-favorite flavor: Wild Cherry Cola. This summer, they teamed up and created the Vacation^® x Pepsi^® Wild Cherry Tinted Lip Gel: a cherry cola-flavored lip gel with cherry seed oil, kola nut, caffeine, and SPF 30. 

As I have said before, nostalgia is all the rage right now, and this collaboration did not shy away from it. The flavor will bring you back to the days of soda-themed Lip Smackers. The packaging of the lip gel features a retro Pepsi logo and the original “wild cherry” font from the 1988 soda can. And no detail was spared; the cap on the product has an authentic crack-open seal like a real Pepsi bottle cap.

The lip gel isn’t the only product in this collection. Of course, there is branded merch to go with it. For purchase on the Vacation^® website, there is the Vacation^® x Pepsi^® Wild Cherry: rope hat, lip gel sleeve, ringer t-shirt, and air freshener.

The fun doesn’t end there; there is also the “Under the Cap Edition” of the lip gel. We see giveaways on social media all of the time from celebrities and influencers, but when was the last time you entered a classic sweepstakes? The Vacation^® x Pepsi^® Wild Summer Sweepstakes is taking place July 1st to September 30th. Keeping that retro vibe, the prizes consist of vintage, pre-owned Pepsi merch from the 70s and 80s. It ranges from trucker hats and a radio to watches, sunglasses, drinkware, coolers, and of course, a beach chair and towel. To receive an entry code, you can mail in an index card with your contact information, or purchase the “Under the Cap Edition” lip gel and find your code under the cap! Entering that code on the Vacation^® website will tell you if you’re a winner. 

Retro, classic, and fun are totally in right now. This collab delivers it all with a practical product. The lip hydration and sun protection are vital, while the overall vibe of the product is cool and trendy. That chance to win a prize is just the “wild” cherry on top.

It’s fun. It’s summery. It’s good marketing. Not only did I go out and buy the lip gel after researching it, but I’m also really craving a cherry Pepsi.

Maya is the Client Services Coordinator at PromoCorner. New to the promotional products industry, she previously studied English Literature and Communications at the University of Rhode Island. She combines her passion for writing with her excitement for her professional journey as she navigates the promo world.